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Sam Morell - Rheology: Chemistry, Theory, Application

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Sam Morell - Sam Morell 2018-06-14 01.jpg
Sam Morell - samMorell.com Logo without tag line.png

Sam Morell - Rheology: Chemistry, Theory, Application

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Abstract

This presentation on rheology reviews the basic principles of rheology including its definition and its influencers - chemical structure, morphology, and environmental conditions. The impact by various deformation forces including compression, tension, torque, and, particularly, shear will be examined to demonstrate the resulting flow profiles of viscosity as a function of shear and time. A review of the chemistry of current rheological agents will help clarify their efficacy in various formulation and system types including waterborne, solventborne, aliphatic, aromatic, and polar.

Sam Morell
President
Web: samMorell.com
Phone: 914.261.3424

Biography

Sam Morell is a Chemical Engineering graduate of New York University and founder of S.P. Morell and Company. His work experience includes both technical and marketing positions at Rohm and Haas, BASF, and Air Products and Chemicals.

Mr. Morell has authored numerous technical articles on additives, pigments, and resins in various publications including PCI Magazine, Modern Paint and Coatings, The American Ink Maker, and Adhesives Age. He has also presented technical papers at various regional, national, and international symposiums and workshops including The American Coatings Show, The Waterborne Symposium, The European Coatings Show, and Coatings Trends and Technologies.

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